About Polished Service LLC

Polished Service is a team of guest-centric professionals committed to transforming service cultures into luxury-level experiences. We combine rigorous impression reporting with dynamic training and coaching to help organizations consistently exceed expectations.

Our Story

Founded by Bernabé “Bernie” Vasquez, former Forbes Travel Guide Executive Trainer APAC, Polished Service draws on decades of experience in hospitality. Bernie’s career began in butler service and retail before he led training and cultural development programs across Asia Pacific for Forbes. He has partnered with world-class organizations including Starwood Hawaii, MGM Grand, The Cosmopolitan of Las Vegas, Banyan Tree Resorts, Galaxy Macau, and luxury country clubs and restaurants worldwide.

What We Do

We help organizations elevate every stage of the guest journey. From detailed impression reports that highlight strengths and growth opportunities, to immersive training programs that align leadership and frontline teams, our approach is both analytical and creative. We deliver:

  • Customized training engagements (Luxury Plunges, Immersion Training, GROW Courses).

  • Actionable reporting that goes beyond mystery shopping.

  • Leadership coaching that strengthens performance from executives to frontline staff.

Who We Work With

  • Luxury hotels & resorts aiming for Forbes Five-Star or Michelin-level recognition.

  • Restaurants and spas seeking to deliver signature guest moments.

  • Luxury rail and travel operators focused on consistent, world-class service.

  • Country clubs building cultures of excellence for members and guests.

Leadership

  • Bernie Vasquez: Passionate cultural architect, global trainer, and executive coach. Known for shaping leaders who inspire exceptional guest experiences.

  • Frank Gonzales: Expert in creative direction and training execution, ensuring every workshop, report, and visual presentation reflects the refined, high-standard ethos of Polished Service.

Curious about the measurable impact of our work?

Explore our Case Studies to see how we’ve helped leading organizations elevate their service culture and achieve lasting results.

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